Reach the people who live for barbecue.
A competition BBQ game for real barbecue fans, and the ones who want your deals can hand you their email.
In PitWars, every player runs a virtual competition barbecue team. In the game they shop a meat market, pick their rub, sauce and wood, drive to cookoffs, cook through the night and turn in boxes to the judges, one Saturday after another through a 39-week season. The cookoffs are virtual; the players are real barbecue people, and the choices they make in the game are the ones they make at their own pits. It is a niche audience with one obsession, and it is the obsession you sell to. Put your brand where their decisions happen, and let the players who want your deals raise their hand.
Why BBQ brands say yes
A niche that buys what you sell
Not a general gaming crowd: barbecue people playing a barbecue game. The game runs on meat grades, rubs, sauces, injections, wood, charcoal, pits and trailers, the same things your customers buy in real life.
Leads with real intent
Players who sign your in-game deal are asked if they want your real-life deals by email. Only the ones who tick the box are shared, and each lead reaches you the moment they do.
An opt-in list of barbecue cooks who asked for your deals.
Seen where they decide, not scrolled past
Your name sits on the screens where players plan, shop, cook and celebrate: the offer, the season screen, the pit, the awards. A new season opens every Monday, and every season played while your campaign runs carries your name.
Measured, fair and easy
Every impression, tap and lead is counted and sent to you monthly. Sponsored deals never change the game's odds, so players trust the brands they see. You send a logo and a link; we do the rest.
Opt-in email leads
When a player signs your in-game deal they see an unticked box: "Send [your brand] my email for real-life deals." Only players who tick it are shared. Each consent is saved with its date, players can withdraw from their Account page, and you get every lead the moment it happens, plus the full list in your monthly report.
Four ways in
Display placements
Boards, banners and one-line credits on the front page, the leaderboard, the season screen, the awards receipt, the season recap and every email. Your name, logo, message and link on every load of the screen.
Store product
Your brand on an item in the in-game meat market: your rub, your sauce, your wood. Every player who shops sees it by name, at the same price and effect as the game's own item.
In-game sponsorship
Be the company that calls a player's virtual team after a big weekend: a product deal that sends your rub, sauce, wood or brisket every cookoff, or a logo deal on their trailer, canopy, pit banner and shirts. Marked Partner, with a link to your site.
Players who sign are asked to send you their email for real-life deals.
Sponsorship with product
The sponsorship and the store shelf together: players buy your product by name in the market, and the teams you sponsor get it delivered by name at the gate.
Includes the opt-in: signing teams can send you their email for real-life deals.
Fair play: a sponsored deal keeps the game's own terms (the same reason to call, the same delivery, the same pay as any sponsor in the game), so no brand can buy a team a win or a loss. That is why players trust the Partner tag, and why they tick the box.
